Where to start getting better marketing results

So: where to start getting better marketing results? You start by agreeing SMART objectives for the Marketing Activity – those that are Specific, Measurable, Achievable, Results-based and Time-bound. All are very important but, measuring and reporting everything are essential for success! John Wanamaker (1838-1922) a very successful American merchant and politician apparently said: “half the READ MORE

How to Calculate Marketing ROI

How do you calculate marketing ROI? IPA research suggests that less than 20% of marketing activity is evaluated in terms of financial payback. This is despite the fact that profitability should essentially be the objective for all commercial firms. Accordingly, the IPA has developed a Return on Marketing Investment (ROMI) calculator to help marketers. The READ MORE