Because they live in marketing comfort zones! This myopic, self-serving ‘Influencer Study’ in the mediapost.com puts email last in ROI. Interestingly, it was conducted by SocialPubli.com and it’s a finding totally contradicted by literally every other survey. Of the 150 so called ‘marketers’ polled, only 2% say email produces the best ROI. In contrast, 35.3% READ MORE
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