Customer lifetime value (CLV), is the profit margin a company expects to earn over the entirety of their business relationship with the average customer. But how can you make that ‘life-time’ as many years as possible? Make the onboarding process as easy possible Do everything you can to start on the right foot. A poor READ MORE
Month: January 2020
What is Marketing for?
Marketing is an activity that essentially should help a business to sell more, at a higher profit. And, it should always be accountable to ensure a return on the investment involved. However, Marketing and what it is actually for, is one of those things that many Marketers find difficult to define. Possibly that is because READ MORE