Blog

Why ‘old school’ marketing still works!

If you are old enough, before the rise of content and digital marketing, you may remember getting over 5% average actual inbound response from email campaigns and more than 12% from printed postal campaigns. Those were the days! Then the rise of email ‘spam’ volume choked response down to well below 1% and even printed READ MORE

What is Marketing for?

Marketing is an activity that essentially should help a business to sell more, at a higher profit. And, it should always be accountable to ensure a return on the investment involved. However, Marketing and what it is actually for, is one of those things that many Marketers find difficult to define. Possibly that is because READ MORE

The value that Data science delivers

Essentially, that value is almost guaranteed, substantially improved, marketing ROI if undertaken properly. Companies applying data-driven marketing are six times more likely to gain an advantage over the competition and increase profitability says, Forbes. Data science can map social networks, illustrate better customer personas, identify and define demographics and locations, and track target audience responses, READ MORE

Get a return on your Marketing ROI!!!

Delivering a return on investment (ROI) should always be Marketing’s primary objective. It’s an accepted requirement that we at Rushford Hudson are continually focused on! The point being, if you cannot demonstrate value, then why would anyone want to keep using your services. Failing to deliver is why, so often, CFO’s and FD’s see Marketing READ MORE

Email Marketing Tips to Remember

Struggling to get good returns from your email marketing campaigns? 1. Use the Double Opens Strategy More subscribers will open your emails which always means a potential increase in revenue. So, what is ‘double opens strategy’ exactly? Basically, it means you should resend the same email to the subscribers who did not open your first READ MORE

Simple Marketing Planning

Keeping it Simple Marketing Strategies can be complicated. It all depends upon what you are trying to achieve. Why, Who, How, Where, When? For any small business these questions applied to any Marketing Planning for any reason (Strategic or Tactical) makes it much easier to focus on what is important. Start with WHY – Remember READ MORE

Joined Up Thinking Delivers Better Results

When I was UK Marketing Manager for Dolphin Telecommunications, more years ago than I wish to remember, I was responsible for the generation of appointments and leads for nearly 200 sales people. Performance Measurement Given the huge expense of such a sales team, Dolphin’s board were rather keen to understand their performance and so I READ MORE