If you are old enough, before the rise of content and digital marketing, you may remember getting over 5% average actual inbound response from email campaigns and more than 12% from printed postal campaigns. Those were the days! Then the rise of email ‘spam’ volume choked response down to well below 1% and even printed READ MORE
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Ways to Increase Your Customer Lifetime Value (CLV)
Customer lifetime value (CLV), is the profit margin a company expects to earn over the entirety of their business relationship with the average customer. But how can you make that ‘life-time’ as many years as possible? Make the onboarding process as easy possible Do everything you can to start on the right foot. A poor READ MORE
What is Marketing for?
Marketing is an activity that essentially should help a business to sell more, at a higher profit. And, it should always be accountable to ensure a return on the investment involved. However, Marketing and what it is actually for, is one of those things that many Marketers find difficult to define. Possibly that is because READ MORE
The value that Data science delivers
Essentially, that value is almost guaranteed, substantially improved, marketing ROI if undertaken properly. Companies applying data-driven marketing are six times more likely to gain an advantage over the competition and increase profitability says, Forbes. Data science can map social networks, illustrate better customer personas, identify and define demographics and locations, and track target audience responses, READ MORE
Get a return on your Marketing ROI!!!
Delivering a return on investment (ROI) should always be Marketing’s primary objective. It’s an accepted requirement that we at Rushford Hudson are continually focused on! The point being, if you cannot demonstrate value, then why would anyone want to keep using your services. Failing to deliver is why, so often, CFO’s and FD’s see Marketing READ MORE
Tips for Improving Your Email Marketing ROI
Email marketing continues to be the greatest driver of revenue for many businesses year after year – and very affordable. According to an eMarketer study, the average email marketing ROI is 122%, four times higher than any other digital marketing channel. So it’s a dead cert then? Well no, actually. Because there is always room READ MORE
Email Marketing Tips to Remember
Struggling to get good returns from your email marketing campaigns? 1. Use the Double Opens Strategy More subscribers will open your emails which always means a potential increase in revenue. So, what is ‘double opens strategy’ exactly? Basically, it means you should resend the same email to the subscribers who did not open your first READ MORE
Pricing Strategies – Getting them right!
Typically price is seen as a means of positioning yourself against your competition. But what level and why? Pricing – Low or high? More sales at a lower price may likewise mean lower profits, compared to fewer sales at a higher rate. For new market entrants or new product launches, the strategy may be to READ MORE
Simple Marketing Planning
Keeping it Simple Marketing Strategies can be complicated. It all depends upon what you are trying to achieve. Why, Who, How, Where, When? For any small business these questions applied to any Marketing Planning for any reason (Strategic or Tactical) makes it much easier to focus on what is important. Start with WHY – Remember READ MORE
Joined Up Thinking Delivers Better Results
When I was UK Marketing Manager for Dolphin Telecommunications, more years ago than I wish to remember, I was responsible for the generation of appointments and leads for nearly 200 sales people. Performance Measurement Given the huge expense of such a sales team, Dolphin’s board were rather keen to understand their performance and so I READ MORE