Joined Up Thinking Delivers Better Results

When I was UK Marketing Manager for Dolphin Telecommunications, more years ago than I wish to remember, I was responsible for the generation of appointments and leads for nearly 200 sales people. Performance Measurement Given the huge expense of such a sales team, Dolphin’s board were rather keen to understand their performance and so I READ MORE

B2B Marketing Trends

B2B marketers love to seize on new ideas and initiatives, anything to get better results. Effective marketing strategies are typically those that intelligently incorporate a wide range of tactics and tools, and often test novel ideas before they become saturated and lose their impact. The problem is that when everyone copies what is working (and READ MORE

Why a Marketing Strategy is important

Why is a marketing strategy important? It should be obvious, but given the number of articles, blogs and opinion pieces out there that only talk about digital or content or a social media ‘marketing strategy’, it is clear, alarmingly to me, that it isn’t! The definition of a marketing strategy is varying but, fundamentally it READ MORE

Tips for Small Businesses (Part Two)

Defining a Target Audience is central to success. If you are already in business, simply consider your current customers. Who are they, from what geographical area do they/could they come from and why do they buy from you? Is there an obvious bias towards age or sex, based upon what you sell? ‘Who’ actually buys READ MORE