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Tag: Product Positioning

Pricing Strategies - Getting them right!

Pricing Strategies – Getting them right!

Posted on 7th May 20197th May 2019 by alister

Typically price is seen as a means of positioning yourself against your competition. But what level and why? Pricing – Low or high? More sales at a lower price may likewise mean lower profits, compared to fewer sales at a higher rate. For new market entrants or new product launches, the strategy may be to READ MORE

Tagged Perceived value, Premium Pricing, Pricing Strategies, Product Positioning

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